About the Founder

I was born in Qianshan City, Anhui Province, China in 1985. It is a mountainous area. Our house is surrounded by large bamboo forests. At that time, China was still in the early stages of development, with a very low standard of living, not to mention that my family was still in a mountainous area.

Before I was 14 years old, I lived in this bamboo forest and played with my friends in the village in the green bamboo forest every day. In my consciousness, I have fallen in love with nature and love the green of nature.

When I graduated from university in 2009 to start my own business, the world was in the midst of rapid development of e-commerce. Amazon and eBay in the United States are developing rapidly, and Alibaba and JD in China are also competing for customers. At that time, I was already selling some clothes through the website.

One morning in 2013, I was still browsing the technology news as usual and saw the press release issued by the Amazon China team. They said that Amazon's marketplace business is now open to Chinese sellers. I immediately realized that this was a great opportunity for me.

But I didn't start right away. When I calmed down, I was thinking, what do I really love?

The answer is actually very clear, that is nature and family.

Looking back on my growth process, every member of the family, including my mother, father, younger sister, and grandfather, gave me selfless love and tolerance. Although life is poor, family gives me the strength to grow. At the same time, playing with my friends in the natural environment every day, and I fell in love with nature. Nature is so tolerant and calm.

In 2016, in the process of my thinking and exploration, I suddenly discovered a fabric called bamboo viscose fiber. I am new to this fabric. I am very familiar with bamboo, but I didn't expect it to become a fabric.

Later things were familiar to everyone. I started to register as a seller on the Amazon platform and started designing my first bamboo viscose pajamas.

Why pajamas? Pajamas, it means family, love, and peace. The bamboo viscose fiber represents the nature and green. So when I started our bamboo viscose pajamas business, my inner nature and family feelings were fully released. I am deeply convinced of the spirit of nature, and at the same time I hope that everyone can get the love of the family.

My vision is very simple, that is to create a better line of sleepwear, loungewear, basics.

I hope these sleepwear, loungewear and basics products can be better. What is better? Better fabrics like bamboo fiber, and at the same time,  a better price so that more people can afford it.

A few years later, our product line covered sleepwear and loungewear. Thanks to the Amazon's excellent reviews system, customers posted a lot of reviews on our products with an overall stars of 4.6.

We continue to listen to the voice of our customers and hope that our latuza products will get better and better. We use natural fabrics like bamboo viscose and hope that our latuza products will get better and better.


latuza story

The little boy born in 1985 is now almost 40 years old. When he fell asleep in his bamboo viscose pajamas, he often dreamed that he was very happy playing in the bamboo forest with his younger sister when he was a child, and his mother always urged his father to call him home for dinner.